What are two reasons why Caribbean musicians may wish to promote their style of music?

1. To introduce their culture

Through music, the artists could teach the listeners various things about their cultures and way of living. With music, the artists could formed an emotional relationship with the listeners without having to directly talk to them face to face.

2. Economic benefit

Sales from recordings can brought economic benefit to Caribbean society and improve the standard of living for people who live in that area. Currently, they mostly obtained their money through tourism sectors.