Though it has taken different forms, advertising has existed longer than film, television, radio, and many other media industries. What is considered the original kind of print advertising?

The answer is the handbill.

Explanation:

Handbills were first introduced in the fifteenth century. The first recorded instance was created by William Caxton, a famous writer and diplomat, in 1477. The paper included instructions for the Church on how to manage the date of Easter, which had changed.

It was only until the beginning of the seventeenth century that printed advertising became common.