What do you think makes advertising effective? Describe an example of an advertisement you think is particularly well done.

Advertising does not qualify as good or bad. Advertising is classified as effective or ineffective. And most advertising is ineffective.

An effective advertising message is one that people understand and that generates the expected action in the audience. An effective message has nothing to do with it being beautiful or using elaborate words. Effectiveness has to do with results, with generating impact, with consumers recognizing what the brand wants to say and having an interest in taking a next step (which could be buying).

I believe exaggerating the opulence of a product making it seem a though you too will be as happy and successful as the person using the product is an effective tactic within advertisement