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11 February, 00:00

What is place appeal in marketing

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  1. 11 February, 00:48
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    Place appeal is the location of a business that does well because of the type of business that it is. For example a surf shop by the beach, a bike shop by the park.
  2. 11 February, 01:47
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    'Place appeal' probably refers to the appeal of a location of a business. Take shops and restaurants available exclusively at a beach for example: they are very popular among tourists due to the location, offering goods tourists probably can't find anywhere else.
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