What did the Arts and Crafts Movement emphasize instead of mechanical mass production?

Arts and Crafts movement was essentially anti-industrial. It went for more traditional craftsmanship and skill instead of mass industrial production.

Generally, the arts and crafts movement paid special attention to the skill of the craftsmen and their welfare, instead of making people work in the mass production industry in bad conditions making stuff of fast use and production. They wanted to put the accent on the simplicity and beauty of household goods, using high-quality materials and utility in design.