WHy are People annoying

The simple answer is that, despite all our natural inclination and practice, much of our self-presentation backfires. And it backfires because we too often misunderstand the tradeoff between self-promotion-blowing our own horn-and humility. The fact is that modesty, or even self-effacement, can be more effective than bragging in creating a good first impression. Most of us know this from being on the receiving end, yet we still err on the side of self-aggrandizement.