Which term refers to predicting the mood, behavior, and buying habits of consumers?

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Desirae Griffith

29 July, 17:28

Which term refers to predicting the mood, behavior, and buying habits of consumers?

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Fashion and trend forecasting is the prediction of mood, behaviour and buying habits of the consumer at a particular time of season. It is looking into how and what they buy based on their culture, mood, beliefs, occasion and geographic locations.