How would you classify l. l. bean in terms of competitive position why?

The L. L. Bean can be classified as catalogue retailer, for it has an extensive product selection and design indicating the preferences of their customers. It provides customer satisfaction by delivering high quality products, fair pricing, convenience and service in no time.

Moreover, they deliver product from their warehouse to the customer with minimum mistake and fair price to remain in competition for they want to create competitive advantage over the competitor by branding own products and persuasive advertising and give maximum benefits to its customer.