American Spoon is a small company in Petoskey, Michigan that uses fruit from local farmers to handcraft gourmet fruit preserves and condiments in small batches. Where would you first use this information in the strategic management process?

a. Strategic objectives and analysis

b. strategic formulation

c. strategic implementation

Answer: Option A

Explanation:

A strategic objective and analysis. A small company in the Petoskey uses fruits from the local farmer to handcraft gourmet fruit preserves and condiments in small small batches.

This is a proper way by which the objective is made and analysis is done based on the products produced.

The objective was to make handcraft of the gourmet fruit and it is made in different batches and its analysis is made.