How have anthropologists attempted to address the negative effects of massive cultural change imposed on less powerful groups by elite cultures?

Mass culture is a set of cultural objects, goods or services, produced by cultural industries, which are aimed at a diverse audience.

According to critics, such as Adorno, the mass follows the same thing. According to the Frankfurt School, mass culture is the main means through which capital would have achieved its greatest success. Then, the whole system of mass production of goods, services and ideas would have accepted, in general terms, the model imposed by the capitalist system by the hand of consumerism, technology and rapid satisfaction. This culture is defined through the mass media from the nineteenth century (printing, radio, cinema, television, and even today with the Internet). From this appear the mass societies that are shaped by a society of individuals aligned to capitalism, where the bourgeoisie has the power to introduce products, ideologies, etc. into society. and thus curtail the freedom of expression of a fully capitalized society.

It is considered as the development of a new model in which differences and inequalities are reinforced with increasingly developed marketing strategies and instruments. Science and knowledge are put at the service of the production of stereotyped values and symbols.

The three fundamental pillars of this culture are: a commercial culture, a consumer society and an advertising institution