Consumers select mass communication to gratify themselves and their desires. This view of how mass communication operates represents

Answer: The question is not complete, options are not included. Here are the options.

a. cultivation theory

b.

critical theory

c.

uses and gratification

d.

agenda setting theory

e.

agency theory

The correct option is C.

Uses and gratification

Explanation:

Mass communication is the process or how Information is exchanged between small group to large population of people using mass media. The View of how mass communication represent uses and gratification.

That is people use mass communication for various purposes just to fulfill their desires.

Uses and gratification theory reveal the how effective mass media is on people and uses a method to understand why a d how people choose a particular media to achieve a particular goal or dream.