a double blind study is one in which neither the researchers nor the subjects know who is receiving the placebo why are studies designed this way

The studies are designed this way b/c it removes the power of suggestion and the double-blind study keeps both researchers and participants in the dark. So this compared to who is receiving the treatment which is relevant b/c it stops the researchers from accidentally overbalancing the study participants, or unintentionally favoring their assessment of the conclusions.