Devise a logical argument for why it is beneficial to use names for hurricanes over latitude longitude identification methods

How many people understand where longitude and latitude locations? Maybe if you lived in the path of the hurricane it would matter, but somebody would know that.

A name is easier to remember than a location. What would it matter to a newspaper reporter to read the lat and long? What kind of a comment could he make? Eventually he would relate it to something that is not a number.