The products and services that leverage the new developments in the study of human genes and capitalize on the trends toward wellness is called

It is called a personalized medicine, the services and products that influence the science of genomics and proteomics and capitalize on the inclination toward wellness and consumerism to can be tailored approaches to prevention and care. Personalized medicine-that is, medicine tailored to a patient’s genetic and other not so familiar characteristics-is at the core of customized healthcare.