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8 March, 04:08

Unlike advertising, public relations select one:

a. converts mass media advertising into direct marketing.

b. is considered a human resources function.

c. supports promotional efforts by generating free media attention.

d. should not be considered as part of the marketing area.

e. accounts for a greater increase in marketing spending.

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Answers (1)
  1. 8 March, 07:32
    0
    B. is the best choice
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