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1 January, 13:35

The characteristic that all forms of direct marketing have in common is that they:

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  1. 1 January, 16:28
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    The characteristic that all forms of direct marketing have in common is that they:

    are carried out by agents or brokers.

    involve face-to-face or teleconferencing sessions with the customer.

    include some type of activity that directly links manufacturers to the ultimate consumer.

    make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.
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