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27 March, 21:20

A "double bottom line" is developing and promoting environmentally-sound products and practices to gain a competitive edge. True False

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  1. 27 March, 23:01
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    The answer is false. "Developing and promoting environmentally-sound products and practices to gain a competitive edge" is a definition of Green Marketing. A double bottom line is an indicator which used by a company in order to measure its financial performance and its social responsibility. Conclusion: it is a false definition.
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