Fitness trackers are in the growth stage of the product life cycle. a manufacturer selling one of these devices would most likely use advertising to

Fitness trackers are in the growth stage of the product life cycle. A manufacturer selling one of these devices would most likely use advertising to differentiate one brand of device from another. For most companies the growth stage within the product life cycle is the most important cycle. During this cycle, manufactures are trying to establish how the product will succeed in the market, how they can increase their sales and improve potential profits.