Ask Question
BusinessBusiness
2 April, 07:28

A shopper at whole foods was asked by a researcher to look at a magazine ad for a new line of organic soups. the researcher asked the shopper if the ad seemed credible. what method of pretesting was the researcher using?

+4
Answers (1)
  1. 2 April, 08:26
    0
    Answer: Direct questioning. Explanation: In Direct Questioning method, the researcher asks specific questions to the respondent. This method of pretesting is used mostly in the starting stage of Ad development. The other methods of pretesting are: Focus Group, Portfolio Test, Paired Comparison Test, Order-of-merit Test, Mock-Magazine Test, Perceptual Meaning Studies, Direct Mail Test, Physiological Testing.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “A shopper at whole foods was asked by a researcher to look at a magazine ad for a new line of organic soups. the researcher asked the ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers
You Might be Interested in
Which security measure is typically found both inside and outside a data center facility?
Answers (1)
The Book Division of Tandem books manufactures and sells paper back books for $9.60 per book. Its unit variable costs and unit fixed costs are $0.24 and $0.09, respectively. The Sunset Division wants to purchase 50,000 special edition hardback books.
Answers (1)
Which one of the following actions by a financial manager is most apt to create an agency problem? Refusing to lower selling prices if doing so will reduce the net profits.
Answers (1)
The Charade Corporation is preparing its Manufacturing Overhead budget for the fourth quarter of the year. The budgeted variable manufacturing overhead is $5.
Answers (1)
How is the relationship between unitss in the money system in the u. s. similar to the metric system
Answers (1)
New Questions in Business
If you see a large group of stranded passengers standing next to a disabled bus, and you have only three seats in your car, deciding who to rescue deals with the issue of:a) efficiencyb) equityc) scarcityd) macroeconomics
Answers (1)
Nonprofit organizations differ from profit organizations in that nonprofit organizations: Group of answer choices target the niches that may be most profitable.
Answers (1)
1. The closing entry for the Loss on Plant Assets account includes a debit to (A) Retained Earnings. (B) Income Summary. (C) Loss on Plant Assets. (D) Gain on Plant Assets.
Answers (1)
An employee earns $2,000.00 per month in gross pay, but pays $104.36 for health insurance, 9% in federal taxes, for state taxes, and 2% for local taxes. What is the employee's net pay?
Answers (1)
The board of directors for tundrapro, inc., is searching for a new ceo. the firm is in need of new direction after suffering several years of declining performance and increasingly demoralized management and employees.
Answers (1)
Home » Business » A shopper at whole foods was asked by a researcher to look at a magazine ad for a new line of organic soups. the researcher asked the shopper if the ad seemed credible. what method of pretesting was the researcher using?
Sign Up Forgot Password?