Which of the following is the priority of new marketing strategies?

to sell products

to satisfy customer needs

to advertise products

to make money for the company

The term oligopoly indicates an industry whose four-firm concentration ratio is low. many producers of a differentiated product. a one-firm industry. a few firms producing either a differentiated or a homogeneous product.

Define the term partnership as a type of business.

Part-time workers who want full-time work are counted as:

Which is true? A) Goodwill is tangible B) Property plant and equipment is listed at net value C) Depreciation is a cash expense D) R and D is an investment E) Balance sheet items are listed at market value

Francois french manufactures cheese, which he normally sells at €20/kg, on which sales commission of 5% is paid. plant capacity is 7,500 kg/month. income tax is levied at 30%. fixed costs costs per kg.

You have been placed in charge of all the elements of the marketing mix for a regional brewery. Which one of the following is not one of your responsibilities? a. The conception of products b. The production of products c. The pricing of products d.

The price elasticity of demand for lightbulbs is likely to be unit elastic because there are very few substitutes for lightbulbs. is relatively inelastic because there are very few substitutes for lightbulbs.

Marielle Machinery Works forecasts the following cash flows on a project under consideration. It uses the internal rate of return rule to accept or reject projects. C0 C1 C2 C3 - $11,600 0 + $9,100 + $10,100 a.

Information for firm ABC: Inventory at the end of April, 2008: 200 units Expected demand during April, 2008: 50 units Production expected during April, 2008: 100 units What was the inventory at the end of March 2008?

Which type of business buying situation offers marketers the greatest opportunity but also the greatest challenge?