Firms such as general motors and mcdonald's actively collect information about customer preferences and try to address them in their new products. this reflects

This reflects that these firms give importance to customer satisfaction by improving their goods and services based on customer feedback. The customers are their only basis to evaluating their efforts. In other words, they could earn more by satisfying them and could work on areas to improve. Businesses flourish because of referrals or customers who come back from time to time.