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10 November, 20:31

Duracell is well known for manufacturing and marketing batteries. recently they launched the duracell powermat, which is a wireless charger for mobile devices. which brand development strategy did duracell use in this example?

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  1. 10 November, 21:15
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    The brand development strategy that the Duracell use in the given example above is the brand extension. A brand extension is being used as a way of increasing the sales in a company or business of which they make or develop new products under their trademark or their brand name.
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