a. maintains a high price for a product throughout its life cycle.
b. offers an extremely low price on a single product purchase to reach the mass market quickly and capture a large market share.
c. markets a product at a low price compared to competitive offerings to secure market acceptance.
d. raises the price of a product and then waits to see if others follow suit.
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Home » Business » A step out is a pricing practice in which a firm: a. maintains a high price for a product throughout its life cycle. b. offers an extremely low price on a single product purchase to reach the mass market quickly and capture a large market share. c.