Marketing researchers should collect information on consumers only for the purpose of

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Business

Angelica Thomas

8 August, 05:35

Marketing researchers should collect information on consumers only for the purpose of

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Raphael Wade · Answer 1

Marketing researchers should collect information on consumers only for the purpose of conducting marketing research. It is not the researchers job to sell products to a group they are collecting data on. The researchers then pass this information on the company so they can develop a marketing plan for their product/service.