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17 October, 18:25

What global market-entry strategy did mary kay use when it entered india?

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  1. 17 October, 19:11
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    The global market entry strategy that Mary Kay used when it entered India was the exporting market entry strategy. The priorities of Mary Kay when doing business was God first, family second and career third. In India however it was adapted that faith first, family second and career third. Mary Kay does this for the purpose of the religion and for the sake of respecting those who practice their religions.
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