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25 January, 21:33

A seamstress combines lace, satin, tulle, and pearl trim to create a one-of-a-kind bridal gown for a customer. which form of utility is the seamstress providing to the customer?

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  1. 26 January, 00:23
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    There are four types of utility marketing: time utility, possession utility, form utility and place utility. These four utilities are also referred as the components of utility marketing model.

    In the above question, the Seamstress is providing a "Form Utility" to their customers because the customer has purchased lace, satin, tulle and pearl separately which is combined by the Seamstress to prepare a final product. Thus, the customer sees the final product where all the parts purchased were incorporated.
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