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26 July, 11:58

What is a reason many advertisers end up undervaluing mobile's contribution to conversions?

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  1. 26 July, 13:28
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    A reason many advertisers end up undervaluing mobile's contribution to conversions is that the advertisers are using a last-click attribution model that purposely measures the performance. By that reason, it takes aside and ignores the earlier clicks found in the conversion line that is brought by another device.
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