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25 February, 12:42

When a manufacturer advertises to wholesalers and retailers in an attempt to encourage them to carry its products, it is engaging in institutional advertising.

a. True

b. False?

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Answers (1)
  1. 25 February, 15:57
    0
    B. False

    Institutional advertising does not attempt to sell anything directly. It is type of advertising intended to promote company, business, institution or other similar entity.
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