When marketers at walmart first establish a set of communication objectives, then determine which media best reaches the target market and how much it will cost to run the number and types of communications necessary to achieve the objectives, they are using which budgeting method?

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Business

Sky

3 April, 04:35

When marketers at walmart first establish a set of communication objectives, then determine which media best reaches the target market and how much it will cost to run the number and types of communications necessary to achieve the objectives, they are using which budgeting method?

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Liu · Answer 1

Walmart is using the Objective and Task Method. Businesses that use the objective and task method for determining advertising expenses allocate the marketing budget based on set objectives.