How do sports marketers enhance the perceived value of their commodities?

Sport marketers usually set strategic time for promotion and marketing of their products, this is because there are some seasons in the year when their products move faster than other. Sport marketers enhanced the perceived value of their commodities by making them highly visible during this period. For instance, there are set time in the year when football games are played, marketers usually create high level of awareness for their products prior and during these periods. They do this in several ways, for instance by sponsoring the game or by putting in place a special promo program.