How should Longchamp best manage its Le Pliage brand to ensure that it maintains its mythical status?

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Business

Cooper Knox

30 September, 01:10

How should Longchamp best manage its Le Pliage brand to ensure that it maintains its mythical status?

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Zoie · Answer 1

Longchamp can ensure that the Le Pliage brand maintains its mythical status through maintaining the high level of craftsmanship to ensure that the brand’s designs remain timeless. He can leverage on the brand’s well established position and heritage to position it as mystical.