When a marketing researcher uses a collection of reports, financial statements, and surveys from different departments within her firm, she is using: primary data. internal secondary data. external secondary data?

Speakers can get into a comfort zone by practicing often.

A lawyer believes that the probability is. 3 that she can win a discrimination suit. If she wins the case, she will make $400,000; but if she loses, she gets nothing. Assume that she has to spend $75,000 preparing the case. What is her expected gain

Britton Manufacturing faces many laws and regulations that will impact the company while it conducts business on foreign soil. Which one of the following is least likely to be of concern to Britton in the international marketplace

Typically, an incentive in business is A. Profit B. working from home C. Owning a franchise

Which key is used to indent the first line of a paragraph to the right? A. Ctrl B. Shift C. Tab D. Enter E. Alt

The major benefit of diversification is the: a. increased expected return. b. removal of all negative risk assets from the portfolio. c. reduction in the portfolio's total risk. d. reduction in the portfolio's systematic risk.

Dougherty Corporation purchased a new delivery van for use in its dry-cleaning business. As part of the purchase of the van the following costs were incurred: Acquisition cost 30,000, Sales tax 1,800, Title transfer 250, paid to the company logo on

Horatio Alger is the product manager for Brand X, a consumer product with a retail price of $1.20. Retail margins are 35% while wholesalers take an 11.5% margin.

Explain what is meant by market research.

Jean, a restaurant critic, publishes a review in a national daily that the sandwiches served at his friend's deli are usually not fresh. Tom, the owner of the deli, notices a significant decrease in customers after the review gets published.