What are some factors that influence how individuals invest their money? what should individuals keep in mind when investing money?

Their are many factors that affects the individuals perception in investing their moneys because we all know that in our society today, money is one of the greatest factor in our community that is needed to be circulate and to be gain. So people should keep in their mind that its not easy to invest your money and expect a many fold of its growth. One should be patient and manageable in every situation on what could be the best strategy in growing their investment in our society.