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9 June, 12:09

Qualitative research, compared to quantitative research:

a. asks closed-ended questions.

b. asks yes or no type questions.

c. provides more representative samples of consumers.

d. relies on open-ended questioning.

e. uses statistics to analyze data.

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Answers (1)
  1. 9 June, 14:03
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    Choice (d) is correct. Since qualitative research does not rely on numbers, typical research method includes survey and interview. In these methods, researcher uses open-ended questions that seek to discover and explore an occurring phenomenon or why a certain thing happens.
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