The space a product occupies in consumers' minds relative to the competition in the stp process and potentially influenced by company communications is best defined by:

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Business

Alessandra Booker

31 March, 13:49

The space a product occupies in consumers' minds relative to the competition in the stp process and potentially influenced by company communications is best defined by:

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Landin Cisneros · Answer 1

STP stands for segmentation, targeting, and positioning.

The space a product occupies in consumers' minds relative to the competition in the STP process and potentially influenced by company communications is best defined by product positioning. This term describes the space an offering occupies in consumers' minds on important attributes relative to competitive offerings.