A student organization has been given permission to operate a pizza stand during the upcoming homecoming weekend. the stand will be located just outside the football stadium, making it accessible during the game. the location is also convenient for visitors as they tour the campus at other times during the weekend. what pricing strategy would you recommend to use in order to establish your selling price?

Question

Business

Biffle

27 December, 16:10

A student organization has been given permission to operate a pizza stand during the upcoming homecoming weekend. the stand will be located just outside the football stadium, making it accessible during the game. the location is also convenient for visitors as they tour the campus at other times during the weekend. what pricing strategy would you recommend to use in order to establish your selling price?

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Grayson · Answer 1

The better the location, the higher the value of the product becomes. Consequently, a wise marketing strategy would be to increase the price it originally has. Due to its location and depending on the presence or absence of competitors, customers would accept such increase in prices, thus boosting the store’s sales.