Managers of small businesses often find that are their most important roles.

Being a spokesperson is often the most important role that is seen by the manager of small businesses. Also, more important than being as a spokesperson is the role as an entrepreneur. In larger organizations, the leader and information processing roles are rated lower than managers by small business managers.

The various management functions, activities, and roles that meet the unique challenges they face are also adjusted and integrated to these by the manager in these organizations. Rather than toward making money for the organization, managers in nonprofit organization direct their efforts toward making some kind of social impact. Struggling with what constitutes effectiveness are also often encountered by non-profit organization managers.