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31 May, 12:25

When band-aid decided to expand into ointments, gauze, tape, and antibiotic treatments, the company engaged in what type of branding strategy?

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  1. 31 May, 15:40
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    I would say this brand would be to do with having a line of goods ie for related goods, not just for one item but a number of related items so that their buyers will have much more to choose from and their sales should improve significantly.
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