Xer-wise markets and promotes its products to consumers over the internet. melody and tom are considering a more aggressive approach to generate enthusiasm for the musclemaster over the internet. they have discussed offering young adults free t-shirts and special discounts on xer-wise equipment if they will agree to hype the benefits of the musclemaster in internet chat rooms. they are even considering setting up a program in which customers get commissions for directing friends to the xer-wise website. if they adopt these strategies, tom and melody would be utilizing:
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