Jake's family business sells and installs tile in bathrooms and kitchens. he is convinced that heater coils under bathroom floor tiles is the best thing since sliced bread. in his effort to avoid domestic competition, he sets his sights on the vast chinese market. much to his surprise, most chinese people do not yet have indoor plumbing and are accustomed to government-run communal baths. jake realizes that his global marketing effort is hampered by:
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