While acting as an agent of innovation, the salesperson invariably encounters openness and acceptance from consumers in the latter stages of the diffusion process. false true?

False. While acting as an agent of innovation, the salesperson invariably encounters openness and acceptance from consumers in the latter stages of the diffusion process. Innovation agents are able to implement the design thinking approach to the current work processes, use the processes to fit the current process and meet business goals. The salesperson encounters different acceptance from consumers in the early stages of the diffusion process.