Intuit follows a "design for delight (d4d) " development philosophy that products should delight customers by providing experiences that exceed expectations. which new product development approach is intuit using

The new product development approach is intuit using the customer-centered new product development. It is defined as when the companies directly engage their customers. They will go out to the customer and ask questions and receive customer opinions. Chang Wook goes out to job sites and talks to workers. This approach has twice the return on assets and triples the growth than if you didn’t do the research