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8 September, 06:23

It is less expensive to sell a product to a new customer than to an existing customer.

a. True

b. False

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Answers (1)
  1. 8 September, 08:50
    0
    Most companies put the same amount of effort into keeping a customer as they do gaining a new one. Research shows that it's cheaper to retain an existing customer over getting a new one, if that's the case ... then it would be less expensive to sell a product to an existing customer rather than a new one.
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