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Today, 01:49

Stereotyping is a useful tool to use when creating segments based on ethnicity.

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  1. Today, 05:33
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    This is false. Stereotyping is not a good way to try to market to a segment of the population. While it might make marketing easier on its face, it might also turn off a number of consumers who might not meet up with those stereotypes and cause them to turn to a competitor who is more empathetic to their needs and wishes.
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