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13 August, 09:22

What are consumer motives?

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Answers (2)
  1. 13 August, 10:06
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    State of mind that motivates a consumer to make a purchase, or the importance a consumer places on a product or service. There are different levels of involvement a consumer can have in the decision-making process and different factors that influence that involvement.
  2. 13 August, 11:52
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    A desire for a project.
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