The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called

a. product mix product package product differentiation total product offer

The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called total product offer also known as a value package.

When a consumer evaluates something before they purchase, they want to make sure they are getting everything out of the item. It needs to fit their wants and needs and by evaluating the item consumers ac accurately decide if it is the right good or service for them.