Normally, most organizational objectives can be summarized as:

Survival: Keep up with its motto and staying in business without going into bankruptcy, in short surviving the highs and lows of the business terrain, growth: adding value to what's already been achieved and expanding. profits: most share holders only want to hear about profit and not losses so they need to be able to make money, and environmental: they need to make sure that they are in compliance with the obtainable environmental laws and they are contributing positively to it.