Suppose zara wants to know how much more consumers are willing to pay for its clothing line relative to other comparable clothing stores. the company performs research to determine how its customers value zara's clothing-in terms of quality, style, and versatility-compared with similar clothing that the customers have purchased elsewhere. which method is zara using to determine pricing in this scenario

The fact that Zara is using a research method to determine how its customers value Zara's clothing-in terms of quality, style, and versatility, compared with similar clothing that the customers have purchased elsewhere means that Zara is using the Improvement value method to determine pricing. Improvement value method represents an estimate of how much more (or less) consumers are willing to pay for a product relative to other comparable products.