When state farm uses consumer research to create a mental map of consumers that indicates that consumers perceive state farm as conservative, safe, responsive, and convenient, they are interested in subliminal perceptions?

Yes. I believe they're trying to research people's perception of hem and their values so that they can understand how subliminal messages have gotten into their consumers and try to develop strategies to increase profit, in other words, ways to create new publicity and increase the number of people who buy their products