Don's Fashions is noticing a downward trend in sales. The company has been reaching out using social media to connect with customers which they define as "fashion forward consumers between the ages of 15-30." However, lately it seems that very few people are responding to the social media promotions. How could Don's Fashions check to see if they are reaching out to the best potential customers who would likely purchase their products?

Question

Business

Marcel

26 September, 08:38

Don's Fashions is noticing a downward trend in sales. The company has been reaching out using social media to connect with customers which they define as "fashion forward consumers between the ages of 15-30." However, lately it seems that very few people are responding to the social media promotions. How could Don's Fashions check to see if they are reaching out to the best potential customers who would likely purchase their products?

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Kinsley Duffy · Answer 1

They should conduct a market research, since probably they are targeting the wrong market segment.

Explanation:

A market research, if done correctly, should allow them to gather information about who are their potential customers (target market) and what do they need or want.